Sustainable Product Strategy in Apparel Industry with Consumer Behavior Consideration

Lean & Mean Product Development in Apparel Industry

consumer behavior pattern and internet marketing strategy: home appliances industry

iran home appliances producers are challenged by the many foreign competitors. these companies can employ information and communication technology for improvement of the competitiveness. so in this paper, the identification of internet marketing strategies and the consumer behavior have been analyzed by grounded theory. the research shows that, internet marketing strategy (ims) can be classifie...

qfd planning with cost consideration in fuzzy environment

در عصر حاضر که رقابت بین سازمان ها بسیار گسترش یافته است، مطالعه و طرحریزی سیستم های تولیدی و خدماتی به منظور بهینه سازی عملکرد آنها اجتناب ناپذیر می باشد. بخش عمده ای از رقابت پذیری سازمان ها نتیجه رضایتمندی مشتریان آنها است. میزان موفقیت سازمان های امروزی به تلاش آنها در جهت شناسایی خواسته ها و نیازهای مشتریان و ارضای این نیازها بستگی دارد. از طرفی کوتاه کردن زمان ارائه محصول/خدمات به مشتریان...

Consideration of Sustainable Manufacturing in Chinese Automobile Industry: Framework & Priorities

In order to safeguard the future of Chinese automobile industry, and maintain and strengthen its acceptance in Chinese community, it should be made a commitment to sustainability. The approaches to sustainability in Chinese automobile industry should comprise three aspects: nature conservation, production-related environmental protection and “5R” implementation which is considered as sustainabl...

Designing a Model of Consumer Purchase Behavior towards Domestic Brands of Sports Apparel

Iran's apparel market is currently filled with foreign brands that are generally ranked as high quality goods with high prices. With a surface examination of the apparel market and customers’ opinions, it can be concluded that Iranian apparel, despite having lower prices, is not in a suitable status in comparison with its foreign counterparts. Accordingly, the purpose of this paper is to ...